Unilever has been declared as the leading consumer
Unilever is a British-Dutch global organization for consumer goods, co-headquarter in London, UK and Rotterdam, Netherlands. The goods which are produced are food and drinks which is 40% of its profit. Dutch-margarine producer Margarine Unie and British Soapmaker Lever Brother founded Unilever in 1930. In 2012, it has been declared as the leading consumer goods multi-national company.
In Europe it has been rated as the seventh largest company. It is also one of the oldest multi-national company; and its product are available in almost 190 countries. It has made numerous corporate achievements, including Brooke Bond (1984), Lipton (1971), Best Foods (2000), Ben & Jerry’s (2000). Unilever owns over 400 brands international, but its main focus is only on thirteen brands with the sales revenue of 1 billion $.
Axe, Dove, OMO, Bece/Flora, Heartbrand ice-creams, Knorr, Lipton, Hellmen’s, Lux, Magnum, Rama, Rexona, Sunsilk & Surf are the most popular brand. It is also a twin company which comprises of Unilever N.V., established in Rotterdam, and Unilever plc based in London.
Both of the company’s works as one business entities and the panel of directors for both the companies are also same.