RONAL SANDWICHES C12/61234/14MESHACK MOTURI ALVIN CP121/60233/14RON MAURICE WACHIRA ASSIGNMENT BMGT 400 Keys to Success The design and implementation of strict financial controls which will be important

RONAL SANDWICHES
C12/61234/14MESHACK MOTURI ALVIN
CP121/60233/14RON MAURICE WACHIRA
ASSIGNMENT
BMGT 400
Keys to Success
The design and implementation of strict financial controls which will be important, since the restaurant industry is quite competitive.
It offers high-quality fresh and healthy food to clearly stand out from the competition.

The last key is the needs to ensure proper visibility have an effective, targeted marketing campaign to support the opening of the store in order to ensure enough business.

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Mission
To offer the finest, healthiest and best tasting pita sandwiches in Nakuru. We will offer the finest customer service; no customer will leave who is dissatisfied.

Keys to Success
Employ strict financial controls. This is extremely important in a retail food establishment.

Offer the highest-quality lunch time fare.

Ensure sufficient visibility. A strong marketing campaign required.

1.3 Objectives
To become the premier sandwich shop in downtown Nakuru
To continually draw students off campus for lunch at a rate of 35% new customers per year after the second year.

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Strengths
It’s serving tasty food,
offering quality service at the table or
Providing decor that makes the fun of eating our restaurant a memorable experience.

Pricing structure; offering a lower-priced menu than similar restaurants in your area. We generate traffic during slow times by offering special promotions, such as “buy two meals, get one free before 5 p.m.” to get patrons in the door
Serving a specific type of ethnic food (sushi) not served elsewhere in the area.

Weaknesses
Wait staff create a weakness for our restaurant, since you’re dependent on them for the personal service they provide to each table.
Lack of provision of adequate employee training; showing wait staff how they should attend to tables or explaining to culinary personnel how you want food prepared and presented
Not getting consistent supplies that result in menu items not being available.
Relying on an outdated point-of-sale system or using paper to keep track of ordering and stocking.
Opportunities
Expanding or providing different types of food and beverages.
Taking advantage of trends related to eating healthier may mean featuring more organic dishes or salads on our menu.
Finding ways to generate more traffic during slow times for example in the afternoon, may represent an opportunity for growth.
Selling some of your restaurant products, such as salad dressings or baked goods, for people to buy and take home.
Offering delivery services and take-out or setting up a drive-through to meet the needs of people on the go represents another potential opportunity.

Threats
Competing restaurants located nearby represent a threat to our business, since we sell similar types of food.
New restaurants opening up in your area, since area diners have more options on where to spend their dining experiences.

The potential rising price of certain foods, which prove cheaper and have gained much more popularity among the residents.