“Marketing Orientation is defined as a business approach or philosophy that focuses on identifying and meeting the stated or hidden needs or wants of customers.”- Businessdictionary.
com. This kind of approach can be used to achieve and maintain competitive advantages. Its main goal is to evaluate the relationship amongst the market orientation and organization performance. Based on the results of the findings, businesses can analyze and determine a better way to handle their finance and marketing.
The approach can also help with improving the business’s performance and competitive positioning within the market. It can also assist with the decision-making strategies for the marketing orientation of the company.