Hypothesis 1

Hypothesis 1: The individuals would score less on conformity when compared with the scores of non-conformists, under condition of group pressure.
In accordance with the percentages of all the participants, i.e. N = 91, I table 1, it can be concluded that people with conformity have scored less (N = 9, % = 9.89) than people who did not conform (N = 82, % = 90.10). Hence, our hypothesis is approved.
Hypothesis 2: There would be a significant difference among the trait scores of group pressure, popularity and conformity of those people who conformed and those who did not conform to peer pressure.
There is not much significance among the mean scores of conformists and non-conformists as the mean score of conformists, in trait group pressure (M = 22.875), trait popularity (M = 40.8125) and trait conformity (M = 21.436) are closer to the mean scores of non-conformists, in trait group pressure (M = 26.1), trait popularity (M = 40.921) and trait conformity (M = 21.465). Also, the independent t-test value (t = -0.1309, ? = 0.05) does not support our hypothesis. Hence, our hypothesis is disapproved.
Discussion
The aim of the study was to study the effect of group pressure on the conformity of an individual, in a laboratory setting, and also see the difference in scores of the conformists and non-conformists, on the basis of group pressure, popularity and conformity as traits. The result findings of both the hypotheses indicate that people do not conform to the group pressure, similar to Asch’s finding where only 32% of the sample conformed and the scores obtained on the Trait Conformity Scale, also indicate that there is no significance difference in the scores of conformists and non-conformists.
On the basis of thorough observation of the results it can be certainly said that that people have gained confidence and have become assertive to stand their ground and not get influenced by the societal pressures as one is expected to. Self-assertiveness is directly related to the self-regulation of emotions. A research was conducted on female high school students with the purpose of assessing the relationship between self-assertion and emotional self-regulation and it was found that both of the variables are significantly related to each other. There would be people who readily conforms to the group pressure exerted on them due to their need to be accepted by their group mates, but, with the change in society, exposure, media influence, culture and other standards, the rates of conformity are decreasing (Allahyari ; Jenaabadi, 2015). In contrast to this, there will always be people who readily conforms to the group pressure exerted on them due to their need to be accepted by their group mates, but, with the change in society, exposure, media influence, culture and other standards, the rates of conformity are decreasing.
It can be without a doubt, said that non-conformity is heavily influenced with the concept of “self”. Theories on self, put forward the idea that individuals have an inborn instinct to feel unique and independent of what others want us to be (Snyder and Fromkin 1980; Brewer 1991).Individualism is also a core principle for non-conformists. It enables a person to suggest their ideas, opinions and thoughts without being controlled by the communal pressures. It gives people a sense of being true to themselves, being independent and self-reliant and not losing their identity. With the increase in exposure and media influence, a great change in the eastern cultures regarding individualism can be observed. Culture of particular area directly influences the level of conformity attained. A meta-analysis of all the researches making use of Asch’s line judgment task was done in order to see whether conformity is related to cultures with collectivism-individualism. 133 studies conducted in 17 countries were taken, to measure the relation and it was found that cultures with individualistic approach practices less conformity, whereas, cultures with collectivistic approach practices more conformity (Bond & Smith, 1996).
Another factor that can be applied to the occurrence of non-conformity is the presence of being in an unfamiliar group. Research findings of an experiment conducted on Japanese students, show that people exhibit more conformity in groups they are familiar with; and less conformity in unfamiliar groups (P. Williams & Sogon, 1984).
In-depth analysis and comparisons of the mean scores of sub-factors (trait group pressure, trait popularity and trait conformity) of the Trait Conformity Scale suggest that there is no significant difference between conformists and non-conformists. However, the mean score of non-conformists in trait popularity is greater than the mean score of conformists indicating that there is a higher level of the need to stand out and the need to be popular in the people who do not conform. Trait popularity had items like, statement two: “I have neglected some friends because of what other people might think”, statement five: “It’s important that people think I’m popular”, statement six: “At times I have gone out with people just because they were popular”, etc., and the higher score on these statements predicts the need of popularity as trait.