With the development of economic power and technological power, people’s communication methods are also changing. E-communication refers to the communication conducted by people through electronic communication technology, which is now more used in enterprises or jobs. In terms of expression, electronic communication mainly USES video conference, electronic newspaper, Internet and organizational Intranet for communication, which makes the electronic written communication in the organization more than oral communication. Namely use electronic technology platform to communicate. Telephone, mail, and system platforms are all forms of electronic communication. In terms of the speed of information transmission, electronic communication strengthens the ability of enterprises to output and recover information in real time, and enables written information to be delivered in the same speed as oral information in face-to-face or telephone manner. In the past, people used to communicate face to face and analyze problems or write letters to communicate with friends or family. Such communication is not only slow but also a waste of time. If something urgent cannot be communicated quickly, it will often delay the important things. But now people can get in touch with their friends and family quickly through Internet technology, such as using popular social software or sending text messages and emails. It only takes a few seconds to get your message across or to share it with a friend. From the perspective of the scope of communication, electronic communication realizes long-distance and trans-regional instant communication, which facilitates the communication and operation of multinational companies and group companies and greatly reduces the cost.
As E communication more and more popular in recent years, more and more people choose through social software to choose to make friends. The popular social software can recognize friends from different countries to increase understanding of different countries. E communication is also used for people network information sharing, resource sharing is an important feature of the network, people surf the Internet to find their needs information, to complete their work or solve the question of life, through the network resource sharing is not only increase the efficiency of information analysis and convenience to People’s Daily lives, and to some extent changed the way people live.
The development of Internet and electronic commerce are changing the way people communicate and deal, E communication is also used in the process of e-commerce transactions. In the past, most people would go to brick-and-mortar stores shopping. It is inconvenient to compare the cost performance of goods in brick-and-mortar stores. However, with the development of electronic communication technology network shopping is more and more popular. People can choose the goods they want without leaving their homes. The description of the goods can be compared conveniently by merchants, such as quality price, style and so on. You can also get answers to your questions from customer service staff on the Internet. That way, you can compare products at home and save people a lot of time. From the impact of communication, electronic communication enables employees to work at home or other places, and makes it convenient for employees to communicate with other organization employees, which enriches the way people work and increases the employment position in the society and increases the employment rate.
Nowadays people prefer online payment or credit card to consume, to get rid of the single cash payment, online payment is the use of advanced technology to complete information transmission through digital circulation and payment methods are using digital way to payment, online payment is a form of electronic payment, it is through a third party to provide with the bank payment interface between instant payment, the benefits of such an approach is that you can put money directly from a user’s bank card transfer to the account of the site, remittances to account immediately, do not need artificial confirmation. For business, the development of Internet technology is a new opportunity and challenge. Because merchants can use electronic communication technology to conduct reasonable online publicity and marketing, so that customers can increase their understanding of commodities through the Internet. For example, for the hotel industry, traditional hotels can upload hotel photos or room information via the Internet, and discount information can be uploaded to increase customer traffic and attract customers during holidays. If merchants make reasonable use of e-communication, it will not only increase the market competitiveness, but also open up a wider market for themselves and increase more challenges and opportunities.
Types of E-Communication
With businesses branching out to other countries and not staying within their starter country it is easy for teams converse with those in the different branches of the business around the world. It is a way for businesses to hold face to face meetings with others without having to travel to where the meeting is being taken place. It is a way for businesses to save both time and money on travel.
Email can be used in a multitude of different ways for a business. Within the business it can be used to inform the staff members of any events or activities that may be being held throughout the year. Its also used to converse with other businesses that they may be working with. It can also be used as a form of communication between the business and consumers to answer enquiries that they may have.
The web page is where the most information for the consumer to be seen about the business. It ca bused to inform those on what the business has to offer its customers. It can be used by businesses to sell their product to people around the world. It gives out the contact information for those that may have enquiries about the business.
Within a business text messages can be used to speedily send a message that is urgent. Most businesses allows for registering your phone number to receive texts from that business. It can be used to provide feedback for the business which can be through surveys. It can also be used to inform those on new deals that may be happening and access coupons.
The use of social media is vastly growing with the amount of users throughout the world. There was 0.97 billion users of social network in 2010 and increased to 2.45 billion users in 2017. (Number of social network users worldwide from 2010 to 2021 (in billions), 2018) Through social media the business will be able freely and easily to interact with a larger group of possible consumers more quickly and to inform consumers in a more efficient way.
Advantages of E-communication:
Speed: one of the most important advantages of new technology is that it allows information to be transmitted within a few seconds. For example, e-mails can be sent and replied to after only a few minutes while by using traditional postage system it could take days. Therefore, in hotels for example if a customer needed to make a change to their booking or had a complaint the hotel staff can receive this email from them within seconds and reply and resolve an issue in a small amount of time.
Access to data: the speed and efficiency the data is processed with the new technology is making an increasing load of data available for managers and business owners. In the hotel industry this can analyze the prices, bookings, and sales figures, this can be prepared in minutes.
Convenience: these new features help to make everyone’s jobs easier. It eliminates any mistakes or inconveniences that may occur when using traditional methods communication. In hotel industry a few examples would be video conferencing would be convenient if hotel managers from different parts of the world wanted to have a meeting, but all couldn’t be at the same place at the same time. E-mail is quick and easy to use and only takes seconds to send and for the receiver to accept and reply.
Low cost: E-communication not only saves time it also saves money. For example, a traditional letter costs more than a simple SMS text message. The money saved from using Ecommunication could be used to develop the business in other ways. Another way Ecommunication is low cost on hotel industry is most of the work can be done by computers for example bookings can be done now online instead of people ringing up the hotel to speak over the phone and now most transactions are made in computers so now there is no need for a lot of workers and this also saves the business money.
Feedback: due to the advancement of electronic communication it allows the instant exchange of feedback. This is a very affordable way and time saving especially for the busy hotel industry instead of handing around surveys and hiring someone to distribute these surveys they can be easily done online, and the results can also come back instantly were if it was surveys it could take days to gather results.
Use of e-mail: while using email most of the time can be very convenient on time sometimes asking a question or responding to a question can be very difficult and time consuming that it would be better to meet in person and explain things this way as maybe over email the person receiving the email might not fully understand what is going on and may end up doing something wrong and it could affect the business.
Dependency: Everyday technology is updating and changing and as a result more undeveloped countries face the problem because they cannot afford to pay this new advanced technology. Poor countries must depend on the developed countries for sharing global network. This could lead to problems in the hotel industry if one country is more up to date than the other.
Undelivered data: Although data can be sent quick and easy and then forgot about, sometimes data cannot be undelivered in the case of a error or fault with the technology and the person who sent it doesn’t realize. This could cause major issues in a hotel in case of problems with bookings and the possibility of double bookings and this could make a hotel look unprofessional.
The cost of development: in order to become fully developed it requires a huge investment not only financially, but this may be a case were a business needs to close for these infrastructure developments to happen and the ongoing developments in technology also demands further investment.