Consumers today are increasingly global warming and are willing to pay more for environmentally friendly product the increasing numbers of consumers who prefer and are willing to buy these products are subjected to the buying process. To know the consumers preference towards type of green products. (The findings of the study reveal that there is significant relationship between the variables which affects consumers? buying behaviour for green products. Similarly, the factors affecting the consumers? buying behavior have major implications on purchasing decisions. Green products analysis the demographics of the consumer inclined to purchase green products.
Keywords: Consumers’ buying behavior, Green marketing, environmentally friendly products, Green products