5C represents the Climate, Competitors, Customers, Company and Collaborators. The climate of Ford is very similar to PESTLE, this gives a summary of the political, economic, social, technology, legal and environment.Ford has to deal with all of these issue, and even though some of them are a negative effect on the business it still allows them to improve on the issues and problems they have. The climate compares all the different situational analysis, and produces an overall view on the business. Ford has a strong PESTLE outcome become, the issues that it faces, are problems that the Ford, can change. The innovated side of Ford, has showed that the business is constantly improving ideas and issues that Ford has. The competitors have aspects of the SWOT analysis involved in it because, it focuses on the strengths and weaknesses of the business. Ford’s market share During the year 2016, the market share of Ford in the UK varied from 11 percent to 15 percent.In 2017, Ford’s highest market share was in January with 13.05 percent. However, Ford also saw its lowest point during the time in question with 9.31 percent of market share in September 2017. Ford’s main competitor is Toyota, both of these companies have been battling each other for years, and both motor companies are eager to make a new product which is better than the following product released by the other motor company. Toyota goes to the fair size auto rankings with two adaptations of its top rated vehicle, the Camry and the Camry Hybrid. Both of these autos have higher general scores than Ford’s average size offerings and, indeed, have strong notorieties for being among the best autos in the class. Ford’s medium size Fusion and its half breed branches, the Fusion Hybrid and the module cross breed Fusion Energi, are a blended pack. The Fusion and Fusion Hybrid are both strong fair size cars that sit amidst our rankings. Truth be told, the Fusion Hybrid really has a higher general score than the consistent Fusion. The Fusion Energi, be that as it may, sits close to the base of the class. In spite of the fact that it is more affordable than equal module half breeds, its short electric-just range makes it less helpful. Ford’s vehicles match or outperform the competition from Toyota. Still, consumers should carefully weigh the merits of both brands if they’re shopping in specific vehicle categories. That’s because the results of this challenge were close, and despite Ford’s overall victory, Toyota’s cars and SUVs offer a clear advantage in some important categories, such as reliability. Ford motors customers are the main reason, why Ford is such a successful business. The loyalty that their customer’s have for the business, shows that if Ford are releasing new products, their customers believe that the new product will be a success, and will try and promote the new product. “Our customers are why we exist; their satisfaction is essential to our future success. Therefore, the quality of our products and services must be our number one priority, today and tomorrow”.Bill Ford,Executive Chairman, Ford Motor Company. The satisfaction that Ford has for its customers, shows that they are a business who cares, about the opinion for their customers, and how Ford are interested in what they’re customers think, will improve the business. The company itself deals with the visions and strategies that Ford motors have. Ford motors have released an organisation structure. The organisation structure gives a key idea of the way Ford wants to interact with all their employees, and the way they deal with the different status’ for the higher hierarchy. This allows them to reach all their aims and objectives because, the employers and customers know exactly who has each of the higher roles, which enables a business to work successfully. The Collaborators are the external stakeholders who team up with the organization in a mutually beneficial partnership. Agencies, suppliers, distributors, and business partners are typical collaborators. It is important to understand their capabilities, performances, and issues to better identify business problems. Stakeholders are groups of people who have an interest in a business organisation. They can be seen as being either external to the organisation, or internal.